Empowering Nurses at the Bedside and in Business

Archive: Aug 2018

What Is Your “Marketing Pie”?

  The way to get known in your business is to be omnipresent which means being everywhere. I ask all my new clients how they found me, and I learned that there are a number of ways that they came to select me to assist them. Think about this. Coca-Cola is the name of company that has several soft drink […]

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Nursing Brain vs. Business Owner Brain

  As a nurse, we are usually employed by somebody who provides us with a paycheck and benefits for the hours that we work. They usually provide continuing education as well as all the supplies and equipment for us to do our jobs … sometimes even the scrubs! However, as business owners, it is up to us to provide everything. […]

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Call to Action

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Maybe I am dating myself but when you used to look at those ads in the Yellow Pages you likely saw that they all looked alike and said the same thing. This was especially true with ads for attorneys. “If you’ve been injured in a car accident, call ME!” At that time, investing in a Yellow Pages ad was very […]

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